Saturday, January 5, 2008

The Importance Of A Marketing Plan

There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.
This is how you do it:
1. Figure out how much money is in your budget.
As we all know, marketing of any kind costs money. How much money you are willing to commit to the cause is going to determine some key factors about how that money can be best spent. Remember, you want to be economical but you also need to be realistic on what it will take to pull in the leads you need to close new and repeat business.
2. Determine your target market.
Who is most likely to buy your product? Are they married? Are they business owner View the rest of this article


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