What Is Marketing?

To too many people marketing equates to one of two things:
- Selling: with all that entails such as the dreaded double-glazing or financial salesman.
- Advertising: with all that entails such as the slick young creative and smarmy account person.
Of course marketing also encompasses these functions ? though, hopefully not as in the stereotypes that are in so many minds ? but marketing is about a great deal more than just selling or advertising.
Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting value in return.
It includes:
- Finding out what groups of potential customers or markets exist
- What groups of customers you prefer to serve ? your target ma View the rest of this article