They Know Your Name - So What?

Every time I go to a networking event (and I go to a lot!), I obviously spend some time telling people there what it is that I do.

And invariably, someone will sit there listening, then a smug smile will start to spread across their face. They wait until I finish, and I know what they're going to say;

"I don't need your services. I'm already number one in Google"

I take a deep breath, as always, and say "That's fantastic! What are you number one FOR?"

The smug smile is replaced by a slight look of bewilderment.

"FOR?" they query.

"Yes" I say, "What do people type into Google to see you in the number one spot?"

Their brow crumples, they look around a bit, then they look at me with almost a look of pity.
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