If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. E-commerce sites are fast becoming widely-accessible, and a variety of products can now be purchased online, from clothes, to computers, to cars. The World Wide Web is one big conversation, and companies are vying to join in, get to talk back, and get feedback in return.
The essential thing for a company to do is to initially create an online presence. As long as you're there, online and accessible over the Internet, people are bound to seek you out, in their quest for informati View the rest of this article
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