The Absolute Beginner’s Guide to Copywriting

The Basics
What’s the big secret that copywriters use to write effective copy?
Here it is: Everybody is in a trance. The number of people who are self-actualized and completely aware is so small that you can discount them when you’re writing sales copy. The people who are going to read your sales copy are caught up in their lives.
You might want to check out the movie, “What the bleep do we know?” It’s the most useful explanation of this phenomenon I’ve ever seen.
People are living inside their heads.
They just drove home from a job they hate to a spouse who doesn’t understand them, or understands them far too well. Their bratty kids are whining about some silly thing. The bills are due and they don’t have the money to pay. Their mind i View the rest of this article