One interesting fact is that many very good companies are not famous while some with good but not excellent products are well known in the field.
Marketing is the reason. For instance, the "designer" jewelry made of sterling with gold accents by "David Yurman" is pretty well known. In my opinion, it is overpriced. I don't care for this jewelry while others will prefer a "Yurman" piece above all others. Tastes vary. Marketing affects taste, too, I suspect. Marketing is a large, large aspect in the "famous" nature of a particular manufacturer.
I was in the state of Virginia the fall and happened into a Finks store. A good 3 showcases were nothing but Yurman items. There is a minimum amount a store must display in order to be a Yurman seller. As I here i View the rest of this article
Wednesday, September 19, 2007
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