Sometime you can not afford to...or simply do not want to wait. Pay per click search engines allows you to list atop search results quickly. This will allow you to: ? Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site design. ? Quickly gather feedback on market conditions. ? Split test to a live audience and gather results in real time. You can use Google AdWords to offer a free white paper about some topic from a one page website. If nobody is interested in downloading your white paper or you can not seem to get enough clickthroughs then odds are: ? the market is not yet ready for your product ? or you are marketing it from the wrong angle ? or you are marketing it to the wrong people There are a View the rest of this article
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